Creating a website is technically very simple, even for a lawyer. Indeed, WordPress, Wix or Avocalix allow any lawyer to create a website in a few hours.
However, the most difficult thing is not creating the form but the background..
What information is indicated? What services are offered to my clients? We give you some tips to make your website a real customer acquisition lever!
1- Integrate a customer area on your website
The relationship between the lawyer and his client evolves and the latter becomes more proactive in handling these cases. It now appears necessary to put the litigant back at the heart of the lawyer's service and to integrate him more into case management. Even if most lawyers communicate very regularly with their clients on the different elements of the file, the latter regularly needs access to all or part of their file. Thus, the integration of a customer area on your website will allow your customer to access their file whenever they want.
A solution like JARVIS allows you to open a secure customer area and integrate a file or a document from a file in two clicks. Furthermore, JARVIS offers the possibility of branding this client area in the firm's colors.
2- Speak in clear and dynamic language!
Accessibility of the subject is certainly the Achilles heel of many lawyers. The initial training of lawyers and professional practice impose a certain requirement, rigor and precision in their vocabulary. However, lawyers' language is not necessarily always clear to clients, which can lead to a form of distrust. Thus, the more easily accessible the content of the lawyer's site is, the more relevant it will be for the potential client.
To this end, avoid, for example, repeating the major legal disciplines (corporate law, social law, commercial law, etc.), which do not speak to all litigants, and further problematize your expertise on concrete situations. Likewise, have a dynamic approach by speaking directly to litigants with vocabulary that they master (e.g.: “recruit an employee”; “manage your peaks and drops in activity”, “respect your administrative formalities”, etc. )
3- Offer free content to your customers
Traffic to your website will depend in part on its content, its updating and keywords. It therefore seems relevant to regularly put free legal content on your website (articles, infographics, videos, etc.). This may be a summary explanation of simple legal situations or a new regulation. The presence of content on your website will allow you to increase your chances of being found on Google via a classic search for a litigant on a legal situation. Furthermore, this legal (or even business) content base will improve your credibility as a professional.
4- Indicate references
For a lawyer, a website must have the effect of showing litigants why they can trust them. An effective way to achieve this goal is to provide references. These references can be press articles, rankings, customer testimonials. They give you a basis of credibility. Word of mouth being the traditional method of client acquisition for lawyers, this can be done on your page via a success story. No need to violate the sacrosanct professional secrecy to share references, you just need to indicate a first name and a phrase/quote from a client.
5- Integrate forms
As stated previously, your website must be dynamic and no longer just an explanatory page. Use your website as a way to save time in processing your files. In fact, you can create intelligent forms allowing you to pre-qualify a potential client's request and save time in carrying out the service. You can thus establish several questionnaires, corresponding to common legal situations and request relevant documents and useful information directly from the client. To go further, a solution like Legal Pilot allows you to easily automate your legal documents and directly generate contracts from the responses on the form.
