The subscribers must be moved on more than one carreras and there are many different forms of ejercer like the profiles of the subscribers. Although we may opt to establish an individual form, we prefer to opt for the creation of a structure with colleagues, if not with other regulated professions (in the market of an SPE). Finally, other subscribers opt to take a trip to a store and, possibly, request association.
If for a long time the classic pattern is "hacer los debts" for one of our years in a book of books, the new generation of books that are sold on the market because they want to be freed and stable as they are booked more quickly. Sin embargo, it is necessary to have the correct preguntas before proceeding with the installation.
Anticipates your installation immediately as you collaborate
The installation was anticipated and the menu involved a change in the life style of an abogado. Dejar una cómoda retrocesión de honorarios es a riesgo que manyos abogados temen, especialmente si no han podido podido dearrollar su clientela personal dentro de un bufete.
To supersede this temor, it is necessary to prepare your installation from your collaboration. The object must be gradually removed from the image of the practical property and affirmed the property's identity and competence. Therefore, the first step can be to create your website with our properties offered before installation. This is permitted:
- take the necessary time to think about your position, your offers and your visual identity before you catch the economic limitations and the need to generate customers quickly;
- to remove the image from your company and be visible in Google;
- To test the merchandise and obtain an initial feedback with its lead generation capacity.
Build you offer and differentiate
The marketing of other actors (juridical technicians, legal censors, associations, etc.) requires that applicants construct a solid and different offer before it is established. Therefore, the abogado cannot simply be “bajar su plato” and present a classic legal license.
Formalize the requirements of your customers and your object and construct an offer that meets our expectations.
In order to send general legal information (areas of the law) to your web site, try to package your services and troubleshoot your clients' needs. Furthermore, no one has to offer online services and automate low-value tareas to increase their competitiveness and prices.
Finally, an abogado book can be an innovator in the auxiliary services that the abogado can offer to its client, for example:
- The possibility that the client accesses an online personal space where she can permanently access the elements of her expediente (Espacio Documental Seguro del Historial de Facturas);
- The firma electrónica
- Read the cuentas online
Move different communication equipment
To sell our services it is necessary to be identified and identifiable in the market. A communication strategy involves the mobility of different channels to promote our specialized connections.
– To begin with, a minimalist application consists of registering on a registered-customer relations platform. Today, there are platforms of this type, that is, one with specific functions. Algunas plataformas cobran al abogado, otras no. Register on a permitted platform, as a minimum, be referenced on the web and generate all messages. Therefore, the analysis of the existing solutions in the market is an essential preliminary step to prepare for your installation (in this case, please refer to the video “Encontrar un (buen) abogado #1 (batalla de legaltech)”).
– Entonces, es necesario ser proactivo en las redes sociale. These new media allow you to create a community (1), generate a database of prospects (2) and improve your reference (3). The object is to be identified as a specialist in torno a uno or varios peritajes. The first step is to analyze the behavior of your object (individuals, professionals, etc.) and record it in the most relevant messages to share with them. If LinkedIn is the most professional elegida, we don't have to underestimate the power of others like YouTube and Instagram. A proactive push for the creation of news requires the periodical publication of contents, there are many contents (articles, computer graphics, videos) or the narration of stories (written in conferences, for example). Publica in “horas point” in every red so that your publications have the greatest impact, and no one has to collaborate with other professional labels and has every one in every publication. ¡Muestra tu ecosistema y lo devolverá!
– Finally, please do not offer free content to your community. The inverted time will be valid for your experience and will be a requested product to offer our services. For the inversion to be profitable, the content should be calidad (1), accessible (2) and innovative (3). First of all, its content must be legally funded because it is the basis of its credibility in the market. In the second place, the content must be educational, so it can be understood by all the parts involved (avoid “no objections” and other legal and legal expressions). Finally, he proposed a format that ended up on the stable route. Much of our content is exploring new formats such as legal design graphics by computer (Kristina Lazatian), podcasts (Elise Couintet) and including YouTube videos (Arthur Sauzé). These formats are better referenced than traditional articles. Proponga enviar sa contenido a su comunidad a través de un boletín de notifications para crear un archive de prospectos.
Get organized to work efficiently
In the first months of installation, there are few offices with fixed and cerradas. Many of us have opted to undertake work in work spaces dedicated to our students, partly in the delivery of a colleague and, in general, increasing the number of trips. This movement requires that the license has access to our archives and documents at all times, protecting the data of our customers. Therefore, a private cloud solution with a local replica is ideal for being autonomous, mobile, perfectly secure and not dependent on the Internet.
Additionally, the automation of a series of high-value tasks (for example, invoicing) requires a considerable amount of time in case management.
Generate clients and get a follow-up of our registers
Generating clientele and trading volume is a small pain for an abogado that is established because this commercial dimension is not foreseen at the University and the EFB.
First step, you have to know that your position is defined and your trading plan is established, you trust it in your country. Our personal and professional relationships are very important and recognize many potential prospects. Ayúdelos, informed, explains what is proposed.
Furthermore, a solution is available to generate customers under contract to the archives. Therefore, small structures that are stable are infringing on the storage of archives and are not allowed to be collected by those who subcontract the archives. Subcontracting is a way of maintaining a minimum level of remuneration, while benefiting from the flexibility of the installation. This solution allows you to limit the amount of research you can do and hold one of our customers directly.
So to do, we have a 360 degree vision of our prospects and adopts an organized sales strategy. Register all prospectos, communicate sus offers y no dude en relanzarlos. The use of SaaS negotiation solutions (for example, nomination) allows you to identify contact opportunities with prospects that are important for us to establish the relationship. Once you know that your first prospects are converted into customers, you need to follow them and collect them frequently to identify your new needs.
